Please use this identifier to cite or link to this item:
Title: Digital audio broadcasting in Singapore: recommendations on market potential to industry players for the initial phase of implementation.
Authors: Wu, Kim Hong.
Keywords: DRNTU::Business::Industries and labor
DRNTU::Social sciences::Mass media::Broadcasting::Radio
Issue Date: 2001
Abstract: The objectives are to estimate the percentage of potential early adopters for DAB radio in Singapore; to explore the characteristic of the early adopters in terms of demographics and their radio listening behavior and to provide indications on which DAB features, services and contents are likely to generate consumer interest.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Theses

Files in This Item:
File Description SizeFormat 
  Restricted Access
2.68 MBAdobe PDFView/Open

Page view(s) 50

Updated on Apr 22, 2021


Updated on Apr 22, 2021

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.