Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/2057
Title: Digital audio broadcasting in Singapore: recommendations on market potential to industry players for the initial phase of implementation.
Authors: Wu, Kim Hong.
Keywords: DRNTU::Business::Industries and labor
DRNTU::Social sciences::Mass media::Broadcasting::Radio
Issue Date: 2001
Abstract: The objectives are to estimate the percentage of potential early adopters for DAB radio in Singapore; to explore the characteristic of the early adopters in terms of demographics and their radio listening behavior and to provide indications on which DAB features, services and contents are likely to generate consumer interest.
URI: http://hdl.handle.net/10356/2057
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Theses

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