Localisation of cable television programmes in Southeast Asia.

Abstract

This research is a heuristic study of 'localisation' as espoused by three international cable channels — HBO Asia, Discovery Asia and MTV Southeast Asia, across Southeast Asia in general and in the Philippines, Singapore and Thailand, in particular. In providing a better understanding of how these channels serve the markets within the socio-political and economic framework of the region, the goal of the study is to unravel how the 'localisation' programming strategies add to the television content portrait in Southeast Asia in an age of internationalisation of structures, ownership and technologies.