Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/2078
Title: | Re-branding plan for Meritus hotels & resorts. | Authors: | Yeo, Tien Huei. | Keywords: | DRNTU::Business::Advertising::Product | Issue Date: | 2003 | Abstract: | This study explores the perceptions and practices of brand management in the hotel industry. The findings revealed the importance of branding in the industry and the similarities between practices of branding consultants in five-star hotels. Based on the findings obtained from this study, the ultimate aim is to work out a Re-branding campaign for the Meritus Hotels & Resorts. | URI: | http://hdl.handle.net/10356/2078 | Schools: | Wee Kim Wee School of Communication and Information | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
Appears in Collections: | WKWSCI Theses |
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File | Description | Size | Format | |
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YeoTienHuei03.pdf Restricted Access | 7.06 MB | Adobe PDF | View/Open |
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