Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/2082
Title: Using the mobile phone as a marketing communication medium.
Authors: Yin, Na.
Keywords: DRNTU::Business::Marketing::Internet
Issue Date: 2005
Abstract: This thesis examines the roles of one mobile application, the SMS (Short Message Service), in marketing communication from a Singapore perspective and discusses how to utilize this medium better for marketing purposes.
URI: http://hdl.handle.net/10356/2082
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Theses

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