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https://hdl.handle.net/10356/2082| Title: | Using the mobile phone as a marketing communication medium. | Authors: | Yin, Na. | Keywords: | DRNTU::Business::Marketing::Internet | Issue Date: | 2005 | Abstract: | This thesis examines the roles of one mobile application, the SMS (Short Message Service), in marketing communication from a Singapore perspective and discusses how to utilize this medium better for marketing purposes. | URI: | http://hdl.handle.net/10356/2082 | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | WKWSCI Theses |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| YinNa05.pdf Restricted Access | 961.59 kB | Adobe PDF | View/Open |
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