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|Title:||Effectiveness of communicating on gas utilities services : a study of City Gas Pte Ltd's communication strategies.||Authors:||Tan, Winnie.||Keywords:||DRNTU::Social sciences||Issue Date:||2007||Abstract:||This dissertation is a study of the corporate and marketing communications efforts and strategies used in utilities services, in relations to those adopted by City Gas Pte Ltd, a new entity spun off in 2002 from the previous PUBGas and Singapore Power. City Gas is a 100% owned subsidiary of Temasek Holdings.||URI:||http://hdl.handle.net/10356/20834||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||WKWSCI Theses|
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