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Title: Effectiveness of communicating on gas utilities services : a study of City Gas Pte Ltd's communication strategies.
Authors: Tan, Winnie.
Keywords: DRNTU::Social sciences
Issue Date: 2007
Abstract: This dissertation is a study of the corporate and marketing communications efforts and strategies used in utilities services, in relations to those adopted by City Gas Pte Ltd, a new entity spun off in 2002 from the previous PUBGas and Singapore Power. City Gas is a 100% owned subsidiary of Temasek Holdings.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Theses

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