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|Title:||Uncovering new markets for growth : embedding culture in the promotional strategy for the Master of Mass Communication programme.||Authors:||Ong, Shao Ying.||Keywords:||DRNTU::Social sciences||Issue Date:||2005||Abstract:||Higher education is widely recognised as a lucrative service export among many developed nations, bringing with it positive economic and socio-cultural impacts. This creates a global contest for the international students who are driven by a combination of "push-pull" factors influencing their decision on higher education and study destination. The NTU's School of Communication and Information (SCI), facing a depleting pool of potential students for its Master of Mass Communication (MMC) programme, is keen to tap the burgeoning Chinese market while continuing its efforts to draw quality local students.||URI:||http://hdl.handle.net/10356/20846||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||WKWSCI Theses|
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