Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/2089
Title: Either "Hello" or "Wei" seeing Chinese culture in advertisements
Authors: Zhang, Wenru
Keywords: DRNTU::Business::Marketing::Product management
DRNTU::Social sciences::Communication::Promotional communication
Issue Date: 2002
Abstract: Advertising is viewed as a cultural artifact and reflects a way of life, as well as social values and cultural beliefs. Therefore, advertising in China may be characterized as a window to the dynamic, ever-changing Chinese society. This study focuses on a single product, the mobile phone and identifies changes in cultural values.
URI: http://hdl.handle.net/10356/2089
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Theses

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