Please use this identifier to cite or link to this item:
Title: Either "Hello" or "Wei" seeing Chinese culture in advertisements
Authors: Zhang, Wenru
Keywords: DRNTU::Business::Marketing::Product management
DRNTU::Social sciences::Communication::Promotional communication
Issue Date: 2002
Abstract: Advertising is viewed as a cultural artifact and reflects a way of life, as well as social values and cultural beliefs. Therefore, advertising in China may be characterized as a window to the dynamic, ever-changing Chinese society. This study focuses on a single product, the mobile phone and identifies changes in cultural values.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Theses

Files in This Item:
File Description SizeFormat 
  Restricted Access
32.96 MBAdobe PDFView/Open

Page view(s) 20

Updated on Jan 17, 2021


Updated on Jan 17, 2021

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.