Media uses and cultural adaptation of immigrants.

Abstract

The international migration has created a group of people who find themselves in a new society, facing the need for at least some levels of adaptation (Lee & Chen, 2000). In past studies, numerous scholars have explained the relationship between media use and cultural adaptation (e.g., Subervi-Velez, 1986; Subervi-Velez & Colsant, 1993). Subervi-Velez (1986) has particular noted, "mass media are important factors in ethnics' diversity and change"(p. 84). But relatively little research has been done to track media use across time, and none of the previous studies has measured immigrants' media use pattern as a process during their cultural adaptation.