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Title: A study on the application of strategic marketing by local travel operators to the China outbound market.
Authors: Choo, Robin Keng Liang.
Keywords: DRNTU::Business::Marketing
DRNTU::Business::International business::International competition
Issue Date: 2003
Abstract: This dissertation focuses on how local travel organizations can utilize strategic marketing as a tool to help them promote their packages to Singapore to the China outbound market. Both policy makers and practitioners have often undervalued marketing’s contribution to the travel and tourism industry. This research highlights the various marketing approaches.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Theses

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