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Title: Examining the effectiveness of using IMC for a drama school in Singapore : a case study of the IMC campaign of artistic expressions
Authors: Chow, Keat Yeng
Keywords: DRNTU::Business::Marketing
DRNTU::Social sciences::Communication::Promotional communication
Issue Date: 2005
Abstract: The main aim of this research project is to do a review on the marketing campaign which was adopted for 11 months and examine to what extent it helped in creating attitudes, building brand awareness, delivering content, simulating responese from the target audience and retaining customers.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Theses

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