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https://hdl.handle.net/10356/2113Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Chua, Stella Seoh Hoon. | en_US |
| dc.date.accessioned | 2008-09-10T08:39:28Z | - |
| dc.date.available | 2008-09-10T08:39:28Z | - |
| dc.date.copyright | 2002 | en_US |
| dc.date.issued | 2002 | - |
| dc.identifier.uri | http://hdl.handle.net/10356/2113 | - |
| dc.description.abstract | This study explores the perceptions and practices of brand management in the local television broadcast industry from the different players, namely local and foreign broadcast, branding consultants and the audience. | en_US |
| dc.rights | Nanyang Technological University | en_US |
| dc.subject | DRNTU::Social sciences::Mass media::Broadcasting::TV | - |
| dc.subject | DRNTU::Business::Industries and labor | - |
| dc.subject | DRNTU::Business::Advertising | - |
| dc.title | Exploring the perceptions & practices of brand management in the local television broadcast industry. | en_US |
| dc.type | Thesis | en_US |
| dc.contributor.supervisor | Lee, Chun Wah | en_US |
| dc.contributor.school | Wee Kim Wee School of Communication and Information | en_US |
| dc.description.degree | Master of Communication Studies | en_US |
| item.grantfulltext | restricted | - |
| item.fulltext | With Fulltext | - |
| Appears in Collections: | WKWSCI Theses | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ChuaSeohHoon02.pdf Restricted Access | 2.45 MB | Adobe PDF | View/Open |
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