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https://hdl.handle.net/10356/2113| Title: | Exploring the perceptions & practices of brand management in the local television broadcast industry. | Authors: | Chua, Stella Seoh Hoon. | Keywords: | DRNTU::Social sciences::Mass media::Broadcasting::TV DRNTU::Business::Industries and labor DRNTU::Business::Advertising |
Issue Date: | 2002 | Abstract: | This study explores the perceptions and practices of brand management in the local television broadcast industry from the different players, namely local and foreign broadcast, branding consultants and the audience. | URI: | http://hdl.handle.net/10356/2113 | Schools: | Wee Kim Wee School of Communication and Information | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | WKWSCI Theses |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ChuaSeohHoon02.pdf Restricted Access | 2.45 MB | Adobe PDF | View/Open |
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