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Title: What they say : a study of The Straits Times and Lianhe Zaobao readers' perceptions of the Speak Mandarin Campaign (1994-1998)
Authors: Chua, Ying
Keywords: DRNTU::Social sciences::Communication::Public opinion
DRNTU::Social sciences::Sociology::Social influence
Issue Date: 1999
Abstract: For the past two decades, the Speak Mandarin Campaign has become a common feature of the Chinese community in Singapore, especially in the month of September/October each year. This annual language promotion drive has been the Singapore government's recurrent attempt at changing the linguistic habit of local Chinese. This study aims to explore the perceptions of Singaporeans regarding the Speak Mandarin Campaign.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Theses

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