发展与突破 ：新加坡讲华语运动的宣传方式 = The publicity methods employed in Singapore’s Speak Mandarin Campaign : developments and breakthroughs

Abstract

本文探讨历年讲华语运动的宣传方式、活动内容，及其在推广华语的成效，并且特别深入分析2009年华语运动有关宣传的种种事项。通过比较2009年与历年讲华语运动，我们将可以预料该运动在未来的推动与发展。This thesis discusses how various tools and media have been used in Singapore’s Speak Mandarin Campaign through the years, and evaluates their effectiveness in promoting the language. Special attention will be given to the 2009 Speak Mandarin Campaign. Through comparing the effectiveness of 2009 Speak Mandarin Campaign and that of the past, we will be able to anticipate the development of the campaign in the future.