Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/21190
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dc.contributor.author郑秀方 Tay, Xiu Fang-
dc.date.accessioned2010-03-22T06:25:16Z-
dc.date.available2010-03-22T06:25:16Z-
dc.date.copyright2010en_US
dc.date.issued2010-
dc.identifier.urihttp://hdl.handle.net/10356/21190-
dc.description.abstract本文探讨历年讲华语运动的宣传方式、活动内容,及其在推广华语的成效,并且特别深入分析2009年华语运动有关宣传的种种事项。通过比较2009年与历年讲华语运动,我们将可以预料该运动在未来的推动与发展。This thesis discusses how various tools and media have been used in Singapore’s Speak Mandarin Campaign through the years, and evaluates their effectiveness in promoting the language. Special attention will be given to the 2009 Speak Mandarin Campaign. Through comparing the effectiveness of 2009 Speak Mandarin Campaign and that of the past, we will be able to anticipate the development of the campaign in the future.en_US
dc.format.extent57 p.en_US
dc.language.isozhen_US
dc.rightsNanyang Technological University-
dc.subjectDRNTU::Humanities::Language::Chineseen_US
dc.title发展与突破 :新加坡讲华语运动的宣传方式 = The publicity methods employed in Singapore’s Speak Mandarin Campaign : developments and breakthroughsen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorLee Guan Kinen_US
dc.contributor.schoolSchool of Humanities and Social Sciencesen_US
dc.description.degreeBachelor of Artsen_US
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Appears in Collections:HSS Student Reports (FYP/IA/PA/PI)
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