Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/21235
Title: Business development factors for serviced apartments on beach resorts : a case of Pattaya beach
Authors: Loy, Nicole Chai Yun
Kuang, Qiuting
Neo, Fu Qiang
Keywords: DRNTU::Social sciences::Recreation
Issue Date: 2010
Abstract: Serviced apartments are becoming prominent forms of accommodation as a result of the change in travellers’ lifestyles and preferences. While serviced apartments are now a common feature in cities in Asia, more are surfacing on beach resorts. This paper discusses the business development factors which contribute to the establishment of serviced apartments on beach resorts. A preliminary model of business development factors was created from both literature review and interviews conducted with international serviced apartment operators in Singapore. Subsequently, the model was being tested in a case study visit to Pattaya. The field study encompassed observations, interviews with government officials, serviced apartment operators and facilities operators. Through these modes of information gathering, the preliminary model of business development factors was modified. A revised model was drawn up to present the final list of business development factors, as well as two other complementary factors which affect the establishment of serviced apartments indirectly.
URI: http://hdl.handle.net/10356/21235
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
B4694.pdf
  Restricted Access
2.38 MBAdobe PDFView/Open

Page view(s) 50

323
checked on Sep 27, 2020

Download(s)

9
checked on Sep 27, 2020

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.