Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/2124
Title: Branding and perceptions of budget airlines : a case study of Singapore International Airlines.
Authors: Ng, Corrine Hwee Hwee.
Keywords: DRNTU::Social sciences::Communication::Promotional communication
Issue Date: 2004
Abstract: Aim to establish if SIA would face the similar fate as its predecessors and as a result suffer with a tarnished reputation and examine the perceptions of Singaporeans, should SIA set up a low cost carrier and what are their needs and expectations of low cost airlines.
URI: http://hdl.handle.net/10356/2124
Schools: Wee Kim Wee School of Communication and Information 
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Theses

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