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Title: Role of strategic planning behaviour in highly uncertain environment : evidence from the Singapore Automotive Sector
Authors: Chng, Wei Long
Lai, Ming Hui
Lim, Jasmine Yu Shan
Keywords: DRNTU::Business::Management::Planning
Issue Date: 2010
Abstract: The research paper sets out to understand how the perceived strategic uncertainty of the environment and the size of a firm affect the level of formality of planning within the Singapore automotive industry. The Singapore automotive industry is found to be operating in a highly uncertain environment, which makes it an ideal chosen industry for the purpose of our research within the time frame from 2004-2010. A survey was conducted on both the large and small automotive firms . This survey was administered in person. A total of 74 firms were approached and these firms form a representative sample based upon the population of the automotive firms in Singapore. The findings of this paper show that more perceived strategic uncertainty would result in a decrease in the formality of planning in both large and small automotive firms. Furthermore, this study has found that the size of a firm does contribute to the formality of planning, with large firms having a more elaborate planning process compared to small firms. Through the process of this research, there is a greater insight gained into how firms will plan in view of strategic environmental uncertainty.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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