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Title: Web usage mining for web personalization
Authors: Zhou, Baoyao
Keywords: DRNTU::Engineering::Computer science and engineering::Information systems::Information storage and retrieval
Issue Date: 2007
Source: Zhou, B. Y. (2007). Web usage mining for web personalization. Doctoral thesis, Nanyang Technological University, Singapore.
Abstract: With the explosive growth of information available on the World Wide Web, it has become much more difficult to access relevant information from the Web. Various web services have been developed to assist users' web browsing activities. However, the existing web services provided are far from satisfactory to support the needs of di®erent users. One possible solution to solve this problem is web personalization, which aims to customize the content and structure of a website to the needs of specific users by taking advantage of the knowledge acquired from the analysis of users' access behaviors.
DOI: 10.32657/10356/2586
Rights: Nanyang Technological University
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:SCSE Theses

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