Differentiating factors that motivate Singaporeans to revisit online blog shops.

Abstract

This study investigates the differentiating factors between online blog shops that influence the revisiting behavior of Singaporean consumers. From literature reviews, a total of 5 hypotheses are developed. Computerized self-administered questionnaires were sent out to gather data from respondents through invitational online sampling. A total of 137 useful responses were collected. After data analysis of the group’s findings, it is determined that the exclusivity of apparel showed no direct influence to consumers in revisiting blog shops. However other factors such as display types, word-of-mouth, electronic marketing efforts and consumers’ past experience with blog shops showed significant influence in the revisiting of blog shops. It is thus recommended that managers of blog shops adjust their marketing strategies in implementing these differentiating factors accordingly.