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Title: Effects of advertisements in female lifestyle magazines on readers' product-purchasing decisions.
Authors: Ng, Aline Yar Hwee.
Keywords: DRNTU::Social sciences::Mass media::Media effects
Issue Date: 2007
Abstract: There are many female lifestyle magazines in Singapore. The crave for profits has moved magazine publishing in Singapore from a reader-oriented mindset focusing on building readers' interest in the magazines to one that is profit-oriented where advertisers now have a certain influence on what goes into the editorial contents. The objective of this study is to find out if advertisements influence consumers' buying decisions of luxury products and the consumers' perception of the increasing advertorials.
Description: 71 p.
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Theses

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