Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/35905
Title: Promoting Sichuan's tourism industry through e-commerce : a case study on Jiuzhaigou internet international travel agent.
Authors: Lim, Ivan Whee Boon.
Yap, Pey Herng.
Lu, Angela Lu.
Yu, Stevenson Que.
Keywords: DRNTU::Social sciences::Economic development::China
DRNTU::Social sciences::Recreation
Issue Date: 2006
Abstract: We analyzed the distribution models prevalent in China's tourism industry, and noted a very fragmented travel agency market. Due to this localization, China has an additional distribution layer, as opposed to typical distribution models in use at countries such as the United States and Europe, which serve as a jobber or intermediary between suppliers and travellers.
Description: 78 p.
URI: http://hdl.handle.net/10356/35905
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

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