抅建传媒业核心竞争力的管理创新研究 = Research on management innovation to enhance core competitiveness of media industry

Abstract

从管理角度和跨学科组合框架如经济，通信和社会学的学科，本文讨论管理创新如何提高中国核心竞争力媒体下的市场导向，产业化和背景国际化。 From the view of management and in the composite frame of cross discipline subject such as economics, communications and sociology, this thesis discusses management innovation on how to improve core competitiveness of China's media under the background of market orientation, industrialization and internationalization.