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Title: Critical success factors for luxury car in Asia : a study of BMW in China
Authors: Rahmanto Amin Jatmiko
Nwe Niko
Zhou, Maoyi
Bertho Darmo Poedjo Asmanto
Keywords: DRNTU::Business::Industries and labor
DRNTU::Social sciences::Economic development::China
Issue Date: 2007
Abstract: Strategy is the determination of the long term goals and objectives of a firm, and the adoption of course of action and the allocation of resources necessary for carrying out these goals.1 Managing the policy or strategy of a firm is normally referred to as strategic management. Strategy is concerned with answering two central questions: • What business should we be in?" and • How should we compete?"
Description: 94 p.
Schools: Nanyang Business School 
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

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