Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/36018
Title: Beyond functional design : examining emotive qualities of products evoked by visual appearance
Authors: Koh, Eric Cheok Howe.
Keywords: DRNTU::Engineering::Manufacturing::Product design
Issue Date: 2006
Abstract: Industrial designers have been trying to design and 'style' products to elicit appropriate emotional responses according to their target group of users. Product styling features, forms and details contribute to these embedded emotional cues that attract the respective profile of users to buy a product. This dissertation is a study to see if these emotional cues embedded in the product(s) are indeed present and if so, how these emotional responses are related to the design of the product. Further, this project aims to determine if there are significant variances in emotional responses across cultural/ethnic groups.
Description: 257 p.
URI: http://hdl.handle.net/10356/36018
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:MAE Theses

Files in This Item:
File Description SizeFormat 
MAE_THESES_14.pdf
  Restricted Access
31.08 MBAdobe PDFView/Open

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.