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dc.contributor.authorChoong, Yuon Yee.-
dc.description.abstractSince the ports have a new role to play in today‟s environment, it operates under a hyper competition environment. It is because the port is become less complacent as their captive cargo is diminishing and its captive market is no longer a certainty. It shows the eroding of its monopolistic position. With such case, seaport management reviews the necessity to adopt the marketing in order to succeed in the hyper competition environment. It is due to marketing is widely practice among the physical market and it has proven to be succeed in business. Nonetheless, seaport marketing is in the emergent phase and scant literature to support seaport marketing is a tool to create competitive advantage. Thus, a research has been done to bridge the gap.en_US
dc.format.extent99 p.en_US
dc.rightsNanyang Technological University-
dc.subjectDRNTU::Engineering::Maritime studies::Maritime management and businessen_US
dc.titlePort marketing as a tool of competitive advantageen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.schoolSchool of Civil and Environmental Engineeringen_US
dc.description.degreeBachelor of Science (Maritime Studies)en_US
dc.contributor.supervisor2Thai Van Vinhen_US
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Appears in Collections:CEE Student Reports (FYP/IA/PA/PI)
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