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Title: Walk the talk 2010.
Authors: Lee, Charmain Yi Jie.
Yong, Hui.
Loh, Ya Yun.
Keywords: DRNTU::Social sciences::Communication::Promotional communication
Issue Date: 2010
Abstract: Walk The Talk 2010 is a nation-wide 4.8km fun walkathon held on 28th February, Sunday, organized with the help of Crocs Asia as the title sponsor. This walk was graced by MP Mr Lee Yi Shyan - representative of East Coast GRC, & also raised funds for our official beneficiary, Focus On The Family. Primarily targeted at families, this movement is held to raise awareness for healthy and meaningful Family communication in Singapore. Publicity efforts include EDMs, websites, Facebook, Flyers, Standees as well as Pre and post event press releases. Academically, we will also be looking at the various emerging trends and reasons for the 'demise' of Family communication, as well as how Walk The Talk 2010 can address this problem via public education and activation.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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