Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/38785
Title: Learning from the news : a study of the H1N1 pandemic in Singapore.
Authors: Peh, Xiang Hong.
Soh, Veronica Wei Li.
Keywords: DRNTU::Social sciences::Communication::Promotional communication
Issue Date: 2010
Abstract: Using the Cognitive Mediation Model as the theoretical framework, this study examines the influence of motivations, communication, and elaborative processing on public knowledge of the Influenza A (H1N1) pandemic and their intentions to take precautionary actions. A nationally representative RDD telephone survey of 1,055 adult respondents was conducted in Singapore. First, public levels of knowledge and behavioural intentions regarding H1N1 were examined. Generally, we found that knowledge levels among the public were high, suggesting that the health authorities have been effective in disseminating information about the pandemic to the public. However, the public were willing to engage in basic protective measures rather than H1N1-specific behaviours. Next, the relationships between motivations (surveillance gratifications, anticipated interaction, guidance, and need for cognition), communication and elaboration variables (media attention, news elaboration, and interpersonal communication), knowledge, and behavioural intentions were analysed. On the whole, motivations significantly influenced behavioural intentions, as partially mediated by communication, elaboration, and knowledge. As such, we conclude that this expanded Cognitive Mediation Model is useful in predicting both knowledge and behavioural intentions, and can provide a platform through which health communication practitioners can use to achieve their objectives effectively.
URI: http://hdl.handle.net/10356/38785
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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