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dc.contributor.authorTan, Charlotte Kia Lark
dc.contributor.authorLim, Sabrina Wei Yin
dc.contributor.authorTan, Charissa En Qi
dc.contributor.authorYan, Joanne Xin Hui
dc.description.abstractCreate Action Now! (CAN!) Arts festival is a youth-for-youth campaign conducted by a team of final year undergraduates, in continuation of the CAN! Festivities adopted by the Singapore Youth Olympic Games Organizing Committee (SYOGOC) in 2009. The campaign aims to create youth excitement and engagement in the celebrations preceding the Singapore 2010 Youth Olympic Games (Singapore 2010), through the local sports and arts arenas. This report discusses the marketing strategies introduced by the authors from Wee Kim Wee School of Communication & Information (WKW SCI) in collaboration with the SYOGOC for the Singapore 2010 CAN! Arts festival, and summarizes the subsequent action plan for the campaign.en_US
dc.format.extent210 p.en_US
dc.rightsNanyang Technological University
dc.subjectDRNTU::Social sciences::Communication::Promotional communication::Communication campaignsen_US
dc.titleSingapore 2010 Youth Olympic Games CAN! Create (Arts Phase)en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorLee Chun Wahen_US
dc.contributor.schoolWee Kim Wee School of Communication and Informationen_US
dc.description.degreeBachelor of Communication Studiesen_US
dc.contributor.organizationSingapore 2010 Youth Olympic Games Organising Committeeen_US
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Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)
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