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Title: Singapore 2010 Youth Olympic Games CAN! Create (Arts Phase)
Authors: Tan, Charlotte Kia Lark
Lim, Sabrina Wei Yin
Tan, Charissa En Qi
Yan, Joanne Xin Hui
Keywords: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Issue Date: 2010
Abstract: Create Action Now! (CAN!) Arts festival is a youth-for-youth campaign conducted by a team of final year undergraduates, in continuation of the CAN! Festivities adopted by the Singapore Youth Olympic Games Organizing Committee (SYOGOC) in 2009. The campaign aims to create youth excitement and engagement in the celebrations preceding the Singapore 2010 Youth Olympic Games (Singapore 2010), through the local sports and arts arenas. This report discusses the marketing strategies introduced by the authors from Wee Kim Wee School of Communication & Information (WKW SCI) in collaboration with the SYOGOC for the Singapore 2010 CAN! Arts festival, and summarizes the subsequent action plan for the campaign.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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