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https://hdl.handle.net/10356/39555
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DC Field | Value | Language |
---|---|---|
dc.contributor.author | Xie, Mingyin. | - |
dc.date.accessioned | 2010-05-31T04:30:53Z | - |
dc.date.available | 2010-05-31T04:30:53Z | - |
dc.date.copyright | 2010 | en_US |
dc.date.issued | 2010 | - |
dc.identifier.uri | http://hdl.handle.net/10356/39555 | - |
dc.description.abstract | An experiment involving the use of an olfactory stimulus and a visual stimulus was conduct to test their effect on influencing the intent of participants to donate blood. Congruence between the two in terms of ethnic distinctiveness was proposed as a possible mechanism through which an interaction effect may be produced. After conducting pretests to establish the stimulus that possessed ethnic distinctiveness, the experiment was executed with a total of 101 participants. Analysis of the data found main effects for scent and ethnicity of the print stimulus model, but no interaction effect. The main effect of scent, which had been the opposite of what was predicted, was later found to be driven by scent pleasantness instead of its ethnic associations. | en_US |
dc.format.extent | 48 p. | en_US |
dc.language.iso | en | en_US |
dc.rights | Nanyang Technological University | - |
dc.subject | DRNTU::Social sciences::Communication::Audience research | en_US |
dc.title | Impact of scent and ethnicity on intention to donate blood. | en_US |
dc.type | Final Year Project (FYP) | en_US |
dc.contributor.supervisor | Jung Younbo | en_US |
dc.contributor.supervisor | May Oo Lwin | en_US |
dc.contributor.school | Wee Kim Wee School of Communication and Information | en_US |
dc.description.degree | Bachelor of Communication Studies | en_US |
item.fulltext | With Fulltext | - |
item.grantfulltext | restricted | - |
Appears in Collections: | WKWSCI Student Reports (FYP/IA/PA/PI/CA) |
Files in This Item:
File | Description | Size | Format | |
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FYP_3277.pdf Restricted Access | 802.38 kB | Adobe PDF | View/Open |
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