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Title: Product innovation based on Kansei engineering
Authors: Zeng, Jasmine Jia Min
Keywords: DRNTU::Engineering::Industrial engineering::Human factors engineering
Issue Date: 2010
Abstract: In today’s consumer product market, companies realize it is insufficient to compete based on a strategy of functional differentiation alone. Emotional value creation should be regarded as an equally important approach to product design. For this, Kansei Engineering has been developed as a technique that enables the design of products in accordance with consumers’ psychological feelings and demands. The vast scope of Kansei Engineering has spurned a wide variety of research into different areas. Yet, a huge challenge continues to lie ahead for its widespread use within new product development. Competition in the market dictates a ‘survival of the fittest’ mentality where product differentiation through innovation is key. The challenge for Kansei Engineering research lies in plugging this innovative gap. A framework with the purpose of increasing potential pathways for innovation was thus proposed. It identifies two sources of innovation, user-led innovation and technology-led innovation. The focus of this paper was on the conceptualization phase to demonstrate two possible pathways for innovation, stemming from users. A methodology involving the use of laddering based on the means-end theory was developed as a way to explore this conceptualization phase. Finally, a case study on e-book readers was used to demonstrate this methodology. Results of this were discussed and suggestions for further development were provided.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:MAE Student Reports (FYP/IA/PA/PI)

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