Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/40801
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dc.contributor.authorChua, Li Chien.-
dc.date.accessioned2010-06-22T03:55:13Z-
dc.date.available2010-06-22T03:55:13Z-
dc.date.copyright2010en_US
dc.date.issued2010-
dc.identifier.urihttp://hdl.handle.net/10356/40801-
dc.description.abstractTravel industry plays an important role in affecting the world economy. With the dramatically increasing number of Social Media associated with travel and tourism, having more researches related to Travel Social Media could benefit both travellers and travel operators. The term "Travel Social Media" is used to describe Social Media related to travel and tourism. In this project, the main objective is to investigate people's intention to use Travel Social Media. Hypotheses related technology acceptance, knowledge sharing, trust and social influence factors were derived and combined to develop a model for studying people's behavioural intention to use Travel Social Media. Data collected from 127 accepted responses was used for analysis.en_US
dc.format.extent196 p.en_US
dc.language.isoenen_US
dc.rightsNanyang Technological University-
dc.subjectDRNTU::Social sciences::Recreationen_US
dc.titleExamining the determinants affecting people's intention to use travel social media.en_US
dc.typeThesis-
dc.contributor.supervisorTheng Yin Lengen_US
dc.contributor.schoolWee Kim Wee School of Communication and Informationen_US
dc.description.degreeMaster of Science (Information Studies)en_US
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