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Title: How to manage creativity effectively in an organization.
Authors: Goh, Joelle Kai Hsing.
Keywords: DRNTU::Business::Management
Issue Date: 2009
Abstract: Many organizations have adopted creative management practices as part of an overall, well-thought out strategy, fully integrated into other aspects of organizational functioning. They feel that nurturing creativity has paid them rich dividends and that such practices are a source of learning, development, innovation, and ultimately, competitive advantage.
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

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