Business study mission : Citibank Ireland

Abstract

The report highlights the cultural values of Ireland with a view to identieing the challenges and associated strategies to conducting successful business in Ireland. This is done through both primary and secondary research on Ireland in general, and a selected company Citibank Ireland, in specific. Through both primary and secondary research, complemented by a visit to Citibank Ireland where an interview was conducted, the report also records the specific challenges and strategies that Citibank Ireland faces. Through the analysis of both the Irish cultural values and Citibank Ireland's challenges and strategies, the report attempts to distil the key factors for conducting successful business in Ireland, with a view for application in future business operations where applicable.