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dc.contributor.authorAsghar Abbas
dc.contributor.authorMa, Michael
dc.description.abstractThe report highlights the cultural values of Ireland with a view to identieing the challenges and associated strategies to conducting successful business in Ireland. This is done through both primary and secondary research on Ireland in general, and a selected company Citibank Ireland, in specific. Through both primary and secondary research, complemented by a visit to Citibank Ireland where an interview was conducted, the report also records the specific challenges and strategies that Citibank Ireland faces. Through the analysis of both the Irish cultural values and Citibank Ireland's challenges and strategies, the report attempts to distil the key factors for conducting successful business in Ireland, with a view for application in future business operations where applicable.en_US
dc.format.extent80 p.en_US
dc.titleBusiness study mission : Citibank Irelanden_US
dc.contributor.supervisorKoh Siew Kuanen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
dc.description.degreeMaster of Business Administration (Nanyang Fellows)en_US
dc.contributor.researchCentre for Leadership and Cultural Intelligenceen_US
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