Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/42333
Title: A new classical natural law theory of social business entrepreneurship, designed to be presented interactively through the business communicator or smartphone
Authors: Chua, Jude Soo Meng.
Keywords: DRNTU::Social sciences::Education::Educational technology::Instructional systems
Issue Date: 2009
Abstract: The project was to develop a new classical natural law theory of social business enterprise, and design interactive modules relevant to the theory for the smartphone / mobile phone. The development of the theory was conceptual, and the design of the interactive modules was in Flash. Its major accomplishments are the publication of a handful of quality peer reviewed papers, and design of flash modules that were useful for teaching the theory both for the phone and for the laptop display. The research led to the integration of John Finnis’ ethical theory with Herbert Simon’s a-ethical design theory and behavioral economics, and could possibly lead to a more ethically informed design theory and economic theory under behavioral economics.
URI: http://hdl.handle.net/10356/42333
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NIE Research Reports (Staff & Graduate Students)

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