Competitive intelligence : successful implementation and outcome of business strategy in Singapore.

Abstract

Singapore, a country rich in cross cultural lifestyles, social practices, beliefs (norms) and philosophies has great potential for an aggressive Competitive Intelligence (CI) business network platform. Our research covered 600 companies in Singapore, both Multi-National Corporations (MNCs) and local Singapore companies such as SME, from the "Singapore 1000". The objectives are to study the information attributes that affect or have impact on these companies (sample to represent the general population of companies in Singapore) when they implement their business strategies. At the same time, we want to know (by inferring) whether any component of Competitive Intelligence (CI) is in use and the resultant outcome of the implementation and the success of these strategies. In our study, we took into account the possible influence of an organization's culture has on CI practices (be it formally or informally).