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dc.contributor.authorXu, Joyce.-
dc.contributor.authorChong, Brandon.-
dc.contributor.authorTan, Chin Wee.-
dc.description.abstractAll traditional telecommunication companies face constant challenges. Among the most important issues are the deregulated market and the appearance of information technology to the telecommunication scene. Along with rapid technological development, we see new service requirements and opportunities for marketing new value-added services by the telecom operators. Examples of such new technology are such as Fixed/Mobile convergence (FMC) and Voice over IP. These convergent services have great potentials in helping the telecommunication operators to retain customers, extend the market share of traditional telecommunication companies, or provide a platform for new entrants.en_US
dc.format.extent71 p.en_US
dc.subjectDRNTU::Business::Industries and laboren_US
dc.titleFixed mobile convergence in Singapore telecommunication industry : a case study on Starhub.en_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
dc.description.degreeMaster of Business Administration (Management of Information Technology)en_US
dc.contributor.supervisor2A Lee Gilberten_US
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