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https://hdl.handle.net/10356/42613
Title: | Assurance Generales De Frances (AGF) website project: insurance on-line. | Authors: | Lee, Alexis Wee Tze. | Keywords: | DRNTU::Business::Finance::Insurance companies | Issue Date: | 1998 | Abstract: | The entrance of new media technology such as the Internet and World Wide Web has opened new avenues for advertising and marketing for companies. For insurance companies, this could spell a new era of insurance risk management, administration and servicing of clients and intermediaries. Apart from using the web site as a means of corporate image, insurance companies can also sell policies on-line. This involves both product development and re-engineering of operations such as processing and claims. This project report will examine how AGF Insurance Singapore set out to develop and evaluate their web site under the author's responsibility. | URI: | http://hdl.handle.net/10356/42613 | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
Appears in Collections: | WKWSCI Theses |
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File | Description | Size | Format | |
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ALEXIS_LEE_WEE_TZE_1998.pdf Restricted Access | 10.45 MB | Adobe PDF | View/Open |
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