Assurance Generales De Frances (AGF) website project: insurance on-line.

Abstract

The entrance of new media technology such as the Internet and World Wide Web has opened new avenues for advertising and marketing for companies. For insurance companies, this could spell a new era of insurance risk management, administration and servicing of clients and intermediaries. Apart from using the web site as a means of corporate image, insurance companies can also sell policies on-line. This involves both product development and re-engineering of operations such as processing and claims. This project report will examine how AGF Insurance Singapore set out to develop and evaluate their web site under the author's responsibility.