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Title: Planting the green idea : a study of medium effectiveness on behavioural intentions using the theory of planned behaviour
Authors: Low, Jin Yong
Tan, Adeline
Darwitan, Andrew
Ng, Kaijie
Keywords: DRNTU::Social sciences::Mass media::Media effects
Issue Date: 2010
Abstract: The Theory of Planned Behaviour (TPB) proposed by Ajzen has traditionally been used by researchers to predict behaviour, explain behavioural changes and to design behaviour interventions to elicit changes. This study seeks to apply TPB to the much neglected research area of "green" behaviour in the context of Singapore.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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