Examining the variables affecting the antecedents of organisation attractiveness : an application in Singapore Business School.

Abstract

This study benefits organisations by identifying the precursors of organisation attractiveness. Various relationships including the mediating role of trust in linking organisational familiarity and organisation attractiveness are investigated. We also explore the mediating role of environment certainty (communication and predictability) and the moderating role of value expression in influencing the relationship between organisational values and organisation attractiveness. Hypotheses were tested over a 6 month duration using longitudinal surveys with data from 186 final year undergraduates. Regression analyses demonstrated that trust partially mediated organisational familiarity on organisation attractiveness, whereas environment certainty mediated the relationship between organisational values and organisation attractiveness. Overall, our research suggests that trust, environment certainty, organisation supplies, and values enhance organisational attractiveness to job seekers.