Social responsibility in times of quarantine : relating cultural orientations and self-concepts to outbreak containment efforts.

Abstract

Quarantine is an important preventive measure implemented during times of outbreak and it is necessary for quarantined individuals to keep quarantine for successful outbreak containment. This study proposes a model that explains the relationship between cultural orientation, social responsibility, self-concept and the keeping of quarantine in Singapore. A survey was administered to 80 respondents. It was found that respondents with high horizontal collectivistic orientations placed a high value on social responsibility. Respondents who placed high values on social responsibility and those who had high collective self-aspects were more likely to keep quarantine if placed under one. Results further suggest that the social responsibility value and collective self-aspect interact significantly when predicting quarantine keeping.