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dc.contributor.authorTan, Veronica.
dc.contributor.authorLee, Mabel Liying.
dc.description.abstractHuman behavior has always been a complex area of study. Besides psychologists, behavioral economists have also been exploring possible economic reasons to explain why humans behave the way they do. Our paper seeks to better understand human‘s decision-making behavior through conducting classroom experiments in Nanyang Technological University. We find that the behavior of mental accounting and prospect theory are not evident in our experiment. Respondents do not react to the framing of the vouchers given and instead, choose their choice of voucher randomly. Neither grouping, gender, nationality and brand awareness has an effect on their choice of voucher.en_US
dc.format.extent48 p.en_US
dc.rightsNanyang Technological University
dc.subjectDRNTU::Business::Marketing::Consumer behaviouren_US
dc.titleExplaining the decision-making process.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.schoolSchool of Humanities and Social Sciencesen_US
dc.description.degreeBachelor of Artsen_US
dc.contributor.supervisor2Yohanes Eko Riyantoen_US
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Appears in Collections:HSS Student Reports (FYP/IA/PA/PI)
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