Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/43720
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dc.contributor.authorKhei, Mark Zhi Ao.
dc.date.accessioned2011-04-21T02:58:53Z
dc.date.available2011-04-21T02:58:53Z
dc.date.copyright2011en_US
dc.date.issued2011
dc.identifier.urihttp://hdl.handle.net/10356/43720
dc.description.abstractPresent study showed that motives underlying buying green products (environmental versus economic) mediated the effects of moral licensing. Eighty undergraduates were shown descriptions of products either worded in an environmental or economic perspective. They were then assigned to purchase or not purchase these products. Finally, their honesties and selfishness were measured via a judgment and donation task respectively. Present study hypothesized an interaction between motives and buying, where the difference in cheating between both motives in the buying condition was significantly greater than the difference in the non-buying group. Indeed, it was found that participants cheated more and donated lesser when they purchased green products under the environmental perspective than when they purchased green products under the economic perspective.en_US
dc.format.extent53 p.en_US
dc.language.isoenen_US
dc.rightsNanyang Technological University
dc.subjectDRNTU::Social sciences::Psychology::Motivationen_US
dc.titleWhat motivates your green behavior determines your morality.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorLee Sau-Laien_US
dc.contributor.schoolSchool of Humanities and Social Sciencesen_US
dc.description.degreeBachelor of Artsen_US
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Appears in Collections:HSS Student Reports (FYP/IA/PA/PI)
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