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Abstract

As a young female photographer, I grew up watching explicit sexual brassieres’ advertisements, which are supposed to make women feel comfortable and sexy when they purchase the product. Ultimately, these advertisements are out to increase sales. However, this method of employing sexuality to sell products is ironic to the Chinese culture in Singapore as it is considered a social taboo and an immodesty for females not to wear their brassieres in public. This phenomenon has also made me question the sort of images viewers are consuming from the media, if aesthetics had caused viewers to be blind from a content that would be frowned upon in reality. Hence, I chose to use the brassiere to replace the food in my pictures, in an attempt to make people stop and ponder the usage of sexuality behind image construction. Humor is also injected into the images as subversion of this phenomenon, and to stop viewers from their immediate response of unquestioned consumption.