Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/43979
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dc.contributor.authorSim, Shi Jie
dc.contributor.authorChang, Yvonne Yu Fang
dc.contributor.authorLam, Kyeng Wai
dc.date.accessioned2011-05-16T09:01:15Z
dc.date.available2011-05-16T09:01:15Z
dc.date.copyright2011en_US
dc.date.issued2011
dc.identifier.urihttp://hdl.handle.net/10356/43979
dc.description.abstractWhile much research has been focused in the understanding consumers’ perception of Perceived Value, not many studies have been made in the context of travel products. In this paper, the authors seek to be able to better comprehend the constructs of consumers’ perception of product value in a travel fair environment. Through the research, it was found that Time-Limited Pressure, Perceived Scarcity, Low Perceived Price and Perceived Quality were responsible in affecting the consumers’ perception of product value.en_US
dc.format.extent68 p.en_US
dc.language.isoenen_US
dc.rightsNanyang Technological University
dc.subjectDRNTU::Social sciences::Recreationen_US
dc.titleTime-limited pressure and perceived value of travel products in travel fairs in Singaporeen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorChristine Lim
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
dc.description.degreeBUSINESSen_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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