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Title: Time-limited pressure and perceived value of travel products in travel fairs in Singapore
Authors: Sim, Shi Jie
Chang, Yvonne Yu Fang
Lam, Kyeng Wai
Keywords: DRNTU::Social sciences::Recreation
Issue Date: 2011
Abstract: While much research has been focused in the understanding consumers’ perception of Perceived Value, not many studies have been made in the context of travel products. In this paper, the authors seek to be able to better comprehend the constructs of consumers’ perception of product value in a travel fair environment. Through the research, it was found that Time-Limited Pressure, Perceived Scarcity, Low Perceived Price and Perceived Quality were responsible in affecting the consumers’ perception of product value.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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