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|Title:||Time-limited pressure and perceived value of travel products in travel fairs in Singapore||Authors:||Sim, Shi Jie
Chang, Yvonne Yu Fang
Lam, Kyeng Wai
|Keywords:||DRNTU::Social sciences::Recreation||Issue Date:||2011||Abstract:||While much research has been focused in the understanding consumers’ perception of Perceived Value, not many studies have been made in the context of travel products. In this paper, the authors seek to be able to better comprehend the constructs of consumers’ perception of product value in a travel fair environment. Through the research, it was found that Time-Limited Pressure, Perceived Scarcity, Low Perceived Price and Perceived Quality were responsible in affecting the consumers’ perception of product value.||URI:||http://hdl.handle.net/10356/43979||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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