Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/44175
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dc.contributor.authorGan, Jia Jia
dc.contributor.authorKhoo, Clarissa Wan Leng
dc.contributor.authorTan, Zann Yi Tong
dc.date.accessioned2011-05-27T05:59:58Z
dc.date.available2011-05-27T05:59:58Z
dc.date.copyright2011en_US
dc.date.issued2011
dc.identifier.urihttp://hdl.handle.net/10356/44175
dc.description.abstractWe conducted a three-study project to assess patterns of beliefs amongst Singaporeans about insurance and explored these in conjunction with American beliefs in order to provide a basis of comparison. We believe this consensus study benefits insurers by identifying the areas in which Singapore consumers recognize the severity of risks in their lives and believe that insurance is essential. This is at a more in-depth level compared to past research conducted through open-ended questionnaires which focuses on soliciting information on basic demographic, financial status and spending habits of consumers as decision drivers for insurance purchase. It helps companies to target mass consumers by identifying the maximum price which most of them are willing to pay for protection against such risks. Conversely, for areas where there is a lack of consensus on risk beliefs, groups of Singapore consumers may be identified so that further studies can be carried out to better target them. Consequently, this study aims to determine if there is a set of shared beliefs with regard to insurance which are uniquely Singaporean and can therefore contribute to more effective insurance policy planning for insurers.en_US
dc.format.extent43 p.en_US
dc.language.isoenen_US
dc.rightsNanyang Technological University
dc.subjectDRNTU::Business::Finance::Insuranceen_US
dc.titleConsensus analysis on insurance beliefs in Singaporeen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
dc.description.degreeBUSINESSen_US
dc.contributor.supervisor2Josh Wheatly Kelleren_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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