Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/44228
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dc.contributor.authorYang, Yanyi
dc.contributor.authorLiao, Youqing
dc.contributor.authorYong, Titus Jiarong
dc.date.accessioned2011-05-31T06:08:06Z
dc.date.available2011-05-31T06:08:06Z
dc.date.copyright2011en_US
dc.date.issued2011
dc.identifier.urihttp://hdl.handle.net/10356/44228
dc.description.abstractUsing the influence of presumed media influence (IPMI) model as the theoretical framework, this study aims to explain the influence of individuals’ attention to pro-environmental media messages on their pro-environmental behavioral intentions. Specifically, we examine both direct and indirect media effects on individuals’ pro-environmental behavioral intentions, and integrate the constructs of attitudes, descriptive, subjective, and injunctive norms into the model. Furthermore, we used the expanded model to examine the influences on three dimensions of pro- environmental behavioral intentions, namely energy conservation, recycling, and civic engagement. We tested the proposed extended framework on a random sample of 1,144 Singaporeans utilizing computer-assisted telephone interviewing (CATI).en_US
dc.format.extent86 p.en_US
dc.language.isoenen_US
dc.rightsNanyang Technological University
dc.subjectDRNTU::Social sciences::Communicationen_US
dc.titleUnderstanding Singaporeans’ pro-environmental behaviors : a theoretical expansion of the influence of presumed media influenceen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorShirley Ho Soo Yeeen_US
dc.contributor.schoolWee Kim Wee School of Communication and Informationen_US
dc.description.degreeBachelor of Communication Studiesen_US
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Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)
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